Fake Five Stars: FTC Orders Supplement Company to Pay Fine for Hijacking Amazon Reviews
The Bountiful Company, the company behind supplements such as Nature's Bounty vitamins, has been accused of exploiting Amazon's review features to ...
The Bountiful Company, the company behind supplements such as Nature's Bounty vitamins, has been accused of exploiting Amazon's review features to boost sales by merging the reviews of different products. TechCrunch reports that The Bountiful Company, the manufacturer of Nature's Bounty vitamins and other brands, has been ordered by the FTC to pay $600,000 for misleading customers on Amazon by engaging in 'review hijacking.' This practice involves taking customer reviews of certain products and applying them to other products to increase sales of the lesser known items.